#4 Start with why

The most important question first

Why are some people extraordinarily successful? While others are just drifting around? Why do some organizations perform exceptionally well? While others fail miserably? People are living on the same planet in a similar society. And yet produce different results. Some say it is the money. Well, that doesn’t explain why some get from zero to hero.

One example is Gary Vaynerchuk. He is currently one of the most influential speakers in the world. I stumbled over him 2 or 3 years ago on the internet. While browsing, I saw his motivational speeches. His message is quite clear: He encourages people to take action. It is better to do something than just sitting around and complaining.

Another motivational speaker is Simon Sinek, the author of the book start with why. And this is the explanation of extraordinary successes like those of Simon Sinek and Gary Vaynerchuk. They know their why. Why are they doing what they do? What is their lives purpose? They have clarified that for themselves.

And every single day they take action. This is what makes those speakers authentic and understandable. And that is why many people resonate with their messages. A clear why focuses their energy and makes them take massive action every single day. And this is what Simon Sinek’s book is all about.