Excellent point, especially for scientific founding teams. They often underestimate the need for a new playbook in business. With 1-2 decades of experience in academia, they’re used to a career track focused on research and publications. But in the business world, it’s all about understanding and serving customers. It’s like a top NFL player trying to win the soccer World Cup—if they stick to the NFL playbook, they’ll miss what’s essential for success in a completely different game.