Fantastic article. Here are some add on thoughts from my experiments:

It is fun to let ChatGPT write an entire article. At first. I tried it in December 2022. After that I quickly realized that simple prompts lead to repetitive and boring patterns. Long sentences, with complicated structures.

After 5 months of playing with ChatGPT I see one single value for content creator:

Improve your own writing style.

Once a writer has finished the draft version, ChatGPT can add more nuance to the article - especially for non native speaker.

Give me 5 more title ideas, how would native speaker phrase this sentence. Please rewrite in the style of.. are some examples.

Can you use that right away? Certainly not, but it expands the creative range of the writer.

My conclusion is - writers with expertise in a field will benefit from ChatGPT.

Writers with 0 expertise who believe ChatGPT will achieve not much.