Great article. My take on this is that people should lower their expectations.

When they visit a car dealership with the goal of buying a car in the next three months and have the money to do so, they likely won’t buy the first car they’re offered.

Even if the car dealer is an expert in pitching, they will probably still compare different brands, technologies, and price points.

Give it some time, have a few interactions with each dealer, and make an educated decision after 3-6 months of diligent research.

Do you think the car salesperson considers themselves a failure just because the customer doesn't buy after the first pitch?

Or would they badmouth the customer as if "they don't get it?"

Usually, when founders come back from pitching with the comment "they didn't get it," the problem lies with the founders, who are suffering from exaggerated expectations, thinking the deal will close after the first pitch.

That’s a rare event. Manage your expectations.