The internet shifts gears. As you describe - the internet up to 2020 was mostly empty.
Just creating any kind of content found its audience.
Since content doesn't vanish - there is enough generic writing, videos, podcasts already out there.
I totally agree. Changing scope is the right way to go. It is also what Neil Patel recommends.
Focus on more quality, less quantity.
Bring something novel to the table - your perspective for example. It is unique and new.
Focus on expressing yourself - it will help in selling whatever you are already selling.
etc.
Be creative, bring more quality into the production is my take on the transition of the internet.