This was also the recipe for success 20, 30, 40, or even 50 years ago. Almost nobody understood it.

Pitching an investor is not the same as pitching a customer.

And yet, most pitch decks were and still are a sales deck with an added budget and valuation.

The unanswered questions are:

What's your vision? Elon Musk: Saving the planet.

How did you find that vision? Rarely answered. Even Moses had a better answer: God spoke to me.

What have you done so far? Because of that conversation with God, I studied this, worked there, and finally said – let's do this.

What team do you have? I have Peter, Paul, and Mary. We've been friends since serving in the army as a team – highly disciplined, skilled, and hard-working individuals. We saw this problem and developed this solution.

What's the future? Help us turn this into a company. We can milk this for the next 30 years and become a top S&P 500 company – that's our big dream.

Rarely do teams pitch this kind of vision.

When listening to Steve Jobs, Elon Musk, Bill Gates, Mark Zuckerberg, or Jensen Huang, they always present their big, reality-altering visions first and almost always talk mostly about the better days to come.

They always have this life altering event they describe in vivid colors in their presentation.

They always talk highly about their teams.

And then they tell them an enormous number they want to raise. Sam Altman: 14 Trillion.

that's the way to do it.